Although I don’t enjoy regular Jack Daniels, Gentleman Jack is an upscale version, and said to be worth trying. And hey, just check out this photo from their Facebook page – anything that looks this good, must be good, right?
It is charcoal-mellowed twice. One before and once after the aging process. Supposed to be produce a cleaner flavor. Maybe to others, but I found it distasteful, and couldn’t figure out why it cost so much more than regular Jack.
For comparison I had Bulleit Bourbon Frontier Whiskey. This has a high rye content (28%), aged at least 6 years in charred American white oak. Bulleit is an NDP, and I wasn’t able to ascertain the origin of this whiskey – but it’s good. Smooth and flavorful. 91 proof.
Let’s get one possible controversy out of the way: Jack Daniels is a bourbon. In the United States of America, there are laws on how all spirits, including whiskeys, are classified. They are defined by the US Tax and Trade Bureau (TTB.) And in the US Tax and Trade Bureau (TTB) Chapter 4. Class and Type Designation there are no designations for Tennessee Whiskey – Jack Daniels falls squarely under the category of ‘bourbon’.
Whiskey historian and author Chuck Cowdery examines this issue in detail, explaining how one company led their state to create a new name for their style of bourbon, for advertising purposes.